Company News, People News

BQG Taps Beth Minardi

The renowned celebrity stylist will help to revitalize the company’s color offerings.

Beauty Quest Group (BQG), an integrated manufacturer and marketer of professional and specialty retail hair care products, has brought renowned celebrity hair colorist and educator Beth Minardi on board. The collaboration is part of a company initiative to revitalize its legacy product lines, most notably its Rusk color brand. Minardi will advise in the areas of education and training as well as research and development for new innovation.   Minardi joins a new BQG leadership team that also incl...

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